ASEAN’s economic development shows significant dynamics amidst complex global challenges. ASEAN, as one of the most promising economic regions in the world, faces various obstacles, ranging from political instability, climate change, to the impact of the pandemic. However, strategic policies and economic integration make it a key player in the global economy. In recent years, ASEAN has recorded consistent GDP growth. According to a World Bank report, in 2022, ASEAN economic growth is estimated to reach 5.2%. This growth was driven by increased foreign investment, especially in the technology and manufacturing sectors. Countries such as Vietnam and Indonesia have become major destinations for international investors thanks to their pro-business policies and abundant human resources. Globalization and digitalization are increasingly changing the region’s economic landscape. ASEAN utilizes technology to increase business efficiency and expand market access through digital platforms. E-commerce, which is growing rapidly, provides new opportunities for MSMEs. Currently, the e-commerce sector is predicted to contribute more than $300 billion to ASEAN GDP in 2025. On the other hand, climate challenges also affect economic growth. ASEAN is one of the regions most vulnerable to climate change, which has the potential to affect the agricultural and fisheries sectors. A commitment to investing in renewable energy is crucial. Member countries, such as Thailand and the Philippines, have introduced initiatives to reduce carbon emissions and promote sustainability. Geopolitical uncertainty and the impact of the Russian-Ukrainian war are having a serious impact on global supply chains. ASEAN, with its “ASEAN Way” policy, tries to remain neutral and prioritizes diplomacy to support regional stability. Efforts to build a free trade network, such as RCEP, show that ASEAN is committed to encouraging economic growth despite global uncertainty. Human capital is the core of ASEAN economic growth. Investment in education and skills training is essential to ensure the workforce is ready to face global challenges. Partnerships between government and the private sector are becoming increasingly important in building an ecosystem that supports innovation and entrepreneurship. The tourism sector, which is one of the main drivers of the regional economy, has been hit hard by the Covid-19 pandemic. However, with easing restrictions and increasing vaccine acceptance, the sector is showing signs of recovery. ASEAN is promoting sustainable tourism to attract post-pandemic tourists and support local economic recovery. Innovation and technology are the keys to facing global market challenges. Countries such as Singapore and Malaysia are leading the way in digital transformation, increasing regional competitiveness. The use of Fintech technology is also growing rapidly, facilitating access to financial services for the public, especially in developing countries in ASEAN. By taking advantage of its advantages, ASEAN has the potential to grow faster and become one of the main economic centers in the world. Through close collaboration between member countries and efforts to overcome existing challenges, ASEAN will continue to play a vital role in the global economy and achieve sustainable development goals.