Global political dynamics have undergone significant transformation in the current digital era. Developments in information and communications technology have influenced the way countries, individuals and organizations interact on the world stage. One of the most striking impacts is the emergence of social media platforms which influence public opinion and political policies. Social media such as Twitter, Facebook and Instagram have become the main tools for conveying information. World leaders and politicians often use this platform for direct communication with the public, reducing dependence on traditional media channels. This phenomenon allows for faster dissemination of information, but also increases the risk of disinformation and hoaxes that can damage the reputation of individuals or countries. Besides that, big data plays a crucial role in political strategy. Parties involved in politics can utilize data to understand voter preferences, predict trends, and formulate more targeted policies. Political campaigns supported by data analysis successfully attract voters’ attention with tailored messages. In addition, the use of information technology-based election algorithms is increasingly widespread, both in elections and referendums. Global political dynamics are also influenced by increasing cyber activity. Countries must now pay attention to threats posed by hacking and cyberattacks, which can be used as a tool to undermine an opponent’s political stability. Foreign interference in elections through cyber attacks has become a serious issue, creating distrust among countries. The global economy is also not immune from the impact of the digital era. Industrial revolution 4.0 brought major changes in the way countries interact economically. International trade policy is now increasingly dependent on digital technology, and countries that are unable to adapt risk being left behind. Debates regarding technology regulations, privacy rights and data ownership are important issues in diplomacy. Two other aspects that need to be looked at are digital activism and social movements. Digital platforms have become a means for organizing protest movements, advocating for human rights issues, and supporting social justice. For example, the #BlackLivesMatter and #MeToo movements demonstrate the power of social media in building global awareness. Apart from that, the digital era also presents new challenges in international relations. Traditional diplomacy must now adapt to more open and transparent ways of communication. The state must pay attention to public opinion which can be influenced by information circulating on the internet. The existence of influencers and content startups is also changing the way cultural and social diplomacy takes place. This change requires countries to develop policies that are more responsive and adaptive to the dynamics that occur. Focusing on technological innovation and cybersecurity is a priority for many countries today. Thus, the digital era not only presents challenges, but also new opportunities for global diplomacy and politics in the future.
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